On Wednesday, Google unveiled a brand-new characteristic that enables American businesses to declare that they are Asian-owned.
The “Asian-owned” attribute can now be added to Business Profiles on Search and Maps to support diversity and aid Asian retailers in recovering from COVID-19 losses. Publishers who run advertisements will also soon be able to utilise the label in the Display & Video 360 Marketplace.
The current update expands on Google’s existing business qualities for Black-owned, Latino-owned, veteran-owned, women-owned, and LGBTQ+-owned businesses. According to the firm, the new label is yet another method for consumers to support a variety of companies through its products.
Google states that self-identification is optional and is presently only offered to retailers with US locations on a support page. Using the identification traits, customers may filter for businesses.
By entering into their Merchant Centre and going to the “Business Information” tab, merchants can add labels to their business profile. You must then select the “About your business” option and navigate to the “Business identity attributes” section. Then you can select the identity you want to add by clicking the toggle button.
Leanne Luce, a product manager at Google, wrote in a blog post, “It’s our intention the Asian-owned characteristic brings people together and offers our communities with much-needed recognition: to help them be noticed and grow. We’re thrilled to promote Asian-owned companies and to highlight a portion of what makes our community special and significant.
Google claims to be committed to enhancing the digital capabilities of Asian-owned enterprises. Over the past few years, the company has joined with the U.S. Pan Asian American Chamber of Commerce (USPAACC) to support the growth of Asian-owned small businesses, and it has aided more than 20,000 Asian-owned companies.
Google is now expanding its collaboration to support 10,000 more Asian-owned small businesses in developing their digital abilities to expand their operations.